Food & Beverage (Imported Bakery Ingredients)

FEI HENG Trading

← Back to Portfolio
Country
China
City
Shanghai (SNIEC)
Industry
Food & Beverage (Imported Bakery Ingredients)
Booth Size
81 sqm (2019 edition; size of 2022 edition shown here TBC)
Completion
2019 / 2022 (multiple editions)

Client Challenge

FEI HENG imports premium French bakery ingredients — butter, cream, and specialty products — into a crowded show floor full of similar suppliers. The client needed a booth bold enough to stop buyers mid-aisle and clearly communicate “imported, premium quality” at a glance.

Our Solution

GOYO EXPO built a bright yellow branded booth with oversized graphics and clear signage highlighting the France-origin product line, plus a functional storage and demo area so the team could keep cold-chain samples on hand throughout the show.

Result

The high-visibility yellow booth made FEI HENG's stand instantly recognizable from across the hall, helping the brand stand out among dozens of ingredient suppliers at the show.

Planning a similar project?

Tell us about your next show and we'll get back to you with a proposal.

Request a Quote