Home Textile & Furnishing

ZHONGWANG Textile

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Country
China
City
Shanghai (NECC)
Industry
Home Textile & Furnishing
Booth Size
126 sqm
Completion
October 2021

Client Challenge

With years of expertise in sofa and furnishing fabrics, ZHONGWANG wanted a booth that moved beyond a typical fabric showroom — something immersive enough to let buyers experience the fabrics in a real lifestyle setting rather than on a rack.

Our Solution

GOYO EXPO designed a courtyard-style booth built around a garden and swimming-pool scene, using real trees, water features, and lounge seating dressed in the client's fabrics to let buyers see and feel the materials in a natural living environment.

Result

The immersive courtyard concept turned the booth into one of the show's most photographed spaces, giving ZHONGWANG's fabrics a lifestyle context that a standard display booth could not achieve.

Planning a similar project?

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